CENTURY Sponsors La Cienega’s Legends Gala Event

The event took place in Los Angeles.

Benjamin Moore was happy to sponsor La Cienega’s Legends Gala Event

 

Benjamin Moore, North America's favorite paint, color and coatings brand, sponsored La Cienega’s Legends Gala Event with their new product CENTURY. The event showcased CENTURY accordion boards, branding and gift bags. Benjamin Moore’s Creative Director Ellen O’Neill participated in a panel discussion titled “The Power of Paint: Achieving Your Vision With the Stroke of a Brush.” Also included in the panel were designers Allessandra Branca, Alexa Hampton, and Clinton Smith (Editor-in-Chief of Veranda) who served as the moderator.

CENTURY is a new dimension in paint and design. Made for designers, this innovative paint comes in a curated collection of 75 colors with unprecedented depth. Years of research led to a unique resin and coloring system that created Soft Touch Matte Finish. The complex blend of art and science creates a paint that stands in a category of its own.

CENTURY brushstrokes are displayed for guests to see and feel its Soft Touch Matte Finish.

CENTURY brushstrokes are displayed for guests to see and feel its Soft Touch Matte Finish.

Images of rooms painted with CENTURY were also displayed.

Images of rooms painted with CENTURY were also displayed.