CENTURY Launches in San Francisco

The launch event resulted in excitement and positive reviews from various designers.

A guest views the Century product display.

A guest views the product display.

Benjamin Moore, North America's favorite paint, color and coatings brand, introduced the launch of CENTURY in San Francisco, California with an exquisite cocktail party at the Fort Mason Center for Arts & Culture. The event generated a positive outcome with attendees continuously asking when and where the product would be available in San Francisco. Designers also mentioned their enthusiasm of the product on Instagram, including @Designfixhome who stated, "The way this new paint absorbs/reflects light is beautiful."

CENTURY is a new dimension in paint and design. Made for designers, this innovative paint comes in a curated collection of 75 colors with unprecedented depth. Years of research led to a unique resin and coloring system that created Soft Touch Matte Finish. The complex blend of art and science creates a paint that stands in a category of its own.

Attendees mingle over cocktails during the San Francisco Century launch event.

Attendees mingle over cocktails during the launch event.

Guests are impressed with the first-ever Soft Touch Matte product.

Guests are impressed with the first-ever Soft Touch Matte product.