CENTURY Launches in Palm Beach

Over 200 individuals gathered to celebrate CENTURY’s launch.

A curious individual feels the paint’s Soft Touch Matte Finish.

A curious individual feels the paint’s Soft Touch Matte Finish.

Benjamin Moore, North America's favorite paint, color and coatings brand, celebrated the launch of CENTURY in Palm Beach, Florida with an exclusive gathering at The Breakers Palm Beach Resort. The event generated quite a buzz with guests expressing their excitement for the new product. Designers and influencers shared their experience on Instagram, such as @jenniferribekinteriors who posted, “What a great night @benjaminmoore launch party of their new Century Line.”

Luxe Interiors + Design (@luxemagazine) wrote an article on the product. Titled “What’s in a (Paint) Name? Benjamin Moore Fills Us In,” the article explains the inspiration behind CENTURY color names.

CENTURY is a new dimension in paint and design. Made for designers, this innovative paint comes in a curated collection of 75 colors with unprecedented depth. Years of research led to a unique resin and coloring system that created Soft Touch Matte Finish. The complex blend of art and science creates a paint that stands in a category of its own.

Attendees view CENTURY samples.

Attendees view CENTURY samples.

A lounge area is set up near a nice display of colors and other information on CENTURY products.

A lounge area is set up near a nice display of colors and other information on CENTURY products.