CENTURY Launches in Montreal

Montreal's design tastemakers gathered to celebrate CENTURY.

Montreal’s design community gathered at the Benjamin Moore CENTURY launch event to experience its signature Soft Touch Matte finish first hand.

Montreal’s design community gathered at the Benjamin Moore CENTURY launch event to experience its signature Soft Touch Matte finish first hand.

Benjamin Moore, North America's favorite paint, color and coatings brand, celebrated the launch of CENTURY in Montreal last week, the second Canadian city to welcome the premium paint brand after Toronto.

The event took place at the landmark Le Windsor, and was attended by Montreal’s top designers and architects. Representatives from design company Entre 4 Murs and from magazines Surface Magazine and Les idées de ma maison were also among the guests.

Attendees enjoyed a presentation by Canadian-based Benjamin Moore design and color expert Sophie Bergeron. Throughout the event, guests were able to interact with the complete collection of CENTURY’s stunning 75 colors via “record albums” or painted boards.

“We love providing an environment for our guests to interact with CENTURY given how tactile it is,” says Harriette Martins, Senior Brand Manager, Benjamin Moore, referencing the brand’s signature Soft Touch Matte Finish.

A poster featuring CENTURY’s Terre Verte O5 frames gourmet desserts.

A poster featuring CENTURY’s Terre Verte O5 frames gourmet desserts.

Guests interacted with CENTURY in a salon type environment.

Guests interacted with CENTURY in a salon type environment.

Surrounded by CENTURY inspiration, attendees mingled over hors d'oeuvres and drinks.

Surrounded by CENTURY inspiration, attendees mingled over hors d'oeuvres and drinks.