“There’s nothing on the market like it.”

See designer Chad James share how other designers inspire him, his passion for choosing the right paint colour, and his experience with CENTURY.

Watch designer Chad James use CENTURY in his guest bedroom.

Watch designer Chad James use CENTURY in his guest bedroom.

“My team has seen me obsess over colour,” says Chad James a Traditional Home New Trad and Benjamin Moore paint enthusiast. Given his passion for high-quality colour and paint, his appreciation for the luxe matte finish and deeply saturated palette of CENTURY comes as no surprise.

Chad looks to beautiful life experiences–from tree leaves to sunsets–and then seeks to capture those moments in the can of paint he opens for his next project.

In CENTURY, he experienced the innovation he sees as synonymous with Benjamin Moore come brilliantly to life. Of the paint’s luxe matte finish, the designer says you have to “feel it to believe it.”

“From the moment I saw this paint collection, I knew that I would incorporate those colours in our projects for years to come.”
-Interior Designer Chad James

BEAUVILLON U1, MARCASITE Q1, MICA Z2, BLUE FESCUE Q6

BEAUVILLON U1, MARCASITE Q1, MICA Z2, BLUE FESCUE Q6

Chad painted all four of these CENTURY colours on his wall using paint samples in order to “live with them” before making his final decision-an exercise Benjamin Moore strongly encourages. He ultimately chose Beauvillon U1 for his guest room, citing its ability to “come alive in the morning sun.”