CENTURY Launches in Montreal
Montreal's design tastemakers gathered to celebrate CENTURY.
Benjamin Moore, North America's favourite paint, colour and coatings brand, celebrated the launch of CENTURY in Montreal last week, the second Canadian city to welcome the premium paint brand after Toronto.
The event took place at the landmark Le Windsor, and was attended by Montreal’s top designers and architects. Representatives from design company Entre 4 Murs and from magazines Surface Magazine and Les idées de ma maison were also among the guests.
Attendees enjoyed a presentation by Canadian-based Benjamin Moore design and colour expert Sophie Bergeron. Throughout the event, guests were able to interact with the complete collection of CENTURY’s stunning 75 colours via “record albums” or painted boards.
“We love providing an environment for our guests to interact with CENTURY given how tactile it is,” says Harriette Martins, Senior Brand Manager, Benjamin Moore, referencing the brand’s signature Soft Touch Matte Finish.